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ChannelAttributionApp: Shiny Web Application for the Multichannel Attribution Problem

Shiny Web Application for the Multichannel Attribution Problem. It is basically a user-friendly graphical interface for running and comparing all the attribution models in package 'ChannelAttribution'. For customizations or interest in other statistical methodologies for web data analysis please contact <davide.altomare@gmail.com>.

ChannelAttributionApp.pdf